LudacrisBack for the First Time
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Dirty, down-home Southern raps over sleek, future-shock beats. 'Southern Hospitality'. Neptunes-produced with spare, buzzing synths and staccato drum claps. Is a chest-thumping club anthem celebrating Southern life. 'What's Your Fantasy' is provocative, relentless, and impossible to ignore. Ludacris was a radio DJ at Atlanta's Hot 97.5 who couldn't get a deal. He independently pressed Incognegro and sold 50,000 copies out of his car trunk at $7 each. The DIY success triggered a bidding war won by Def Jam, who re-released the album with four new songs. From trunk to the top 5.